The Real Story
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The Real Story

Standing Up for Innovation, This Time in Court


Hey it's Rob again.

I'm writing to give you an update on RealDVD. There have been a flurry of legal developments since we introduced the product about 10 days ago. There were also some great reviews. Check them out at Business Week, USA Today, and Laptop Magazine.

Concurrent with us shipping RealDVD, the major Hollywood studios sued us and we sued them... The first ruling happened last Friday when a Judge in Los Angeles agreed with our position and moved the case that the studios had filed in Southern California up to Northern California, where we had filed our case.

Then, that day the new Judge (Marilyn Patel) put in place a temporary restraining order (TRO) that meant we had to temporarily stop shipping RealDVD until she could sort things out. On Tuesday, after a further hearing in Court, Judge Patel decided to keep the TRO in place until she can review the matter in more detail at the more extensive preliminary injunction hearing. This hearing is a normal part of the process and would have occurred with or without the TRO. We think this review will take place in December.

Judge Patel told us she had been unable to determine exactly what the RealDVD technology does and whether it complies with our license rights. Judge Patel also said she wanted to understand the issues and technology better and that it would take some time for the attorneys to prepare the evidence she wanted to see. While she heard Real's arguments about its desire to resume shipping RealDVD, the Judge stated that she does not want us to ship the product until she has the opportunity to review more evidence. She believes that the potential harm to the studios (if they are right) is greater than the potential harm to us (if we are right). While we disagree with her harm assessment, we have turned to preparing to present the evidence she wants to see that address core issues at hand.

The core issue we will prove in the next phase is that RealDVD is a completely legal product. It is properly licensed by the nonprofit group created around the DVD standard - the DVD Copy Control Association (CCA). RealDVD follows the guidelines and rules set by the DVD CCA. We feel that once we prove this we will be in a strong position.

In a similar case decided in 2007, Kaleidascape proved that they followed the DVD CCA's rules. As a result a Judge in Northern California agreed that their product was legal; it remains on the market today.

Because this is an active litigation matter, I can't say everything here that I want to say, of course. But in closing, let me say the following: we won the first round, but we lost the second round. There are more rounds to come. Our team is ready to answer the bell in round three and we look forward to presenting our case. We believe that we are in the right and remain very optimistic that we will eventually prevail.

If you want to help support our efforts at making RealDVD available, please email us at RealDVDSupporters@real.com. We will collect your name and email address and keep you posted as circumstances arise that need your support.

Thanks for taking the time to read this and for caring about RealDVD.

Rob

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My Name is KIIIIIIIIIIIIIIIID ROCK!



Ever since Internet music became the norm and wildly popular over the last decade, artists have flocked to get their music up on iTunes, Rhapsody, the legal Napster, and all of the latest social networking sites. After all, with physical CD sales on the decline, artists need the digital avenue. 

But what's an artist to do if they don't agree with the terms of service from one or more of these online services?
Kid (a.k.a Bob James Ritchey, a.k.a Pam Anderson's ex, a.ka. The guy who kicked Tommy Lee's ass at the VMAs) wants you to hear his albums. Not just his songs. Today, Rhapsody launches Kid's full collection in both the Rhapsody client and in the MP3 store. Why is he choosing Rhapsody as his outlet? Because we're willing to sell his albums as a whole, rather than just the songs. And we're the only place to have them. It's the way he wants his music heard, and we're psyched to help him out. You'll get everything he's known for (um, can you EVER forget "Bawitdaba"?) and even more that he's not. You'll be able to discover Kid Rock all over again, and I highly recommend his latest hit, "All Summer Long" off of Rock N Roll Jesus. It's a little Skynyrd, and a little Kid Rock, and it's an awesome song.

iTunes is huge- there is no mistaking that, but it's not for everyone. Some of music's most influential artists aren't on iTunes or any other service. Love the Beatles? Too bad. Country's own legendary Garth Brooks isn't even there. Radiohead only recently put their music on digital services, because they felt their albums needed to be heard in their entirety. They tell a story, and it's important to get each piece and not just one or two chapters. Kid Rock has had this same sentiment about online services and has famously kept almost all of his music off line. Until now.

Our favorites? Classic Kid comes through on 1998's Devil Without a Cause, as well as the aforementioned "All Summer Long". But there's a lot of really great stuff in this catalog. And now, it's yours for the perusing. 

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Standing Up for Innovation

Hi everyone. This is my first post to the RealNetworks Blog.

I've wanted to post before, but life (usually one of our two-year-old twins) keeps intervening. But today's events were too important for me to keep quiet. I believe great products should NOT be bullied out of the market by people trying to misuse the law to suppress legitimate innovation.

Today we launched RealDVD, an exciting new product that turns your PC in to the best way to enjoy your DVDs. I'm very proud of the great work our product team did to create RealDVD. Check it out at realdvd.com if you haven't already.

For those of you that haven't yet seen the news, here's a quick summary of RealDVD:
  • It lets you get the most out of your DVDs. For instance, RealDVD makes it easy to pause a program and resume right where you left off, makes it easy to find the movie you want, no more lost or scratched discs, etc.
  • It protects the legitimate interests of content creators and rights holders. RealDVD adds a second layer of protection on top of the copy protection built into DVDs (called CSS), which is seamless and invisible for legitimate users, but means that you can't e-mail your DVDs to a friend.
  • It is clearly legal. Over a year ago in the Kaleidescape case the court ruled that a hardware product with very similar functionality was legal.

For more information on RealDVD's features, check out our press release and the RealDVD site.

While I'm happy that today is an exciting day, in some ways it's even more exciting than we would have wanted it to be! This morning we were forced to file a lawsuit against six major U.S. movie studios to ensure that nothing gets in the way of us providing RealDVD to consumers.These studios and their trade association (the MPAA) have filed suit against us trying to stop RealDVD.

As a company with a nearly 15 year track record of innovation that's both great for consumers and fully respectful of intellectual property, we're disappointed that the movie studios thought they had to file lawsuits. We began active discussions with the studios even before we announced RealDVD and up until last night were optimistic that we could find common ground with them without having to resort to the legal system.

Hopefully we can resolve these matters quickly. I hope to keep you posted in the days ahead, at least as much as our lawyers let us.

In the interim, here's what you can do:
  • If you have a Windows PC, try RealDVD (it's free for 30 days).
  • Tell us what you think at RealDVDFeedback@real.com.
  • If you want to help us keep RealDVD available, please e-mail us at RealDVDSupporters@real.com. We will collect names and keep you posted as issues arise that need your support.

Thanks for taking the time to read this and for your support.

Rob

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Do YOU Want RealDVD...For Free?



Today we officially launched RealDVD, a completely legal DVD copying product that saves the entire DVD file, with the CSS encryption, to your hard drive. RealDVD is going to be great for anyone who travels, anyone who travels with kids, anyone who owns DVDs who has kids, movie collectors, and people like me who have crappy laptop battery time. I've had a chance to use RealDVD over the last few months on many a plane ride and hotel stay. I can tell you- it's actually pretty cool.

I know there are other solutions out there for saving your DVDs, but this one is legal, and I'm one of those kids who is willing to give legal a chance. Before RealDVD I was spinning a DVD in my drive while my laptop limped towards a slow death. Now I can watch a complete movie AND play Farm Frenzy all the way to JFK.

Here's the deal. I've got ten copies of RealDVD to give away. I want to know 2 things: what you are using it for and a quote from your favorite movie. The ten best uses and quotes in the comments section will get the codes to the free software.
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Beating The Economic Blues

It's no secret that the economy is giant mess right now. People are worried, budgets are tighter than Pam Anderson's dresses and everyone is afraid of how bad it could get if the other shoe drops (and let's face it, the shoe hanging by the big toe is freaky enough).

Sometimes it feels good to escape the real world for something a bit more fun. And, while we can't change the economy on our own, we can help you forget your worries for awhile. I've been digging around and found some of my favorite free online experiences that can help ease your stress level.

One of the hottest things online right now is the Spore Creature Creator. It's fun, it's free and it lets you get artsy, even, if like me, you can barely draw a stick figure.
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My Cabbie Made My Day

This past weekend I was in Las Vegas for BlogWorld Expo. That's right. There's a convention for bloggers. It was geeky and it was pretty dang fun too. I was able to listen to lectures from bloggers from Yahoo, Intel, Kodak, Facebook, Dell, Mashable, and many other great companies. It was really cool for me to hear how they run their blogs, what's worked for them and what might work for us at Real. One theme kept coming up: people love a good story, something they can relate to. My cabbie on the way home from SeaTac brought this to life.

I was sitting in the back of the cab, feeling like I'd just spent a weekend in Vegas, almost falling asleep against the passenger window. I figured it would be rude to ride in silence (maybe it's just me, but I always chat up my cabbies), so I started the "what's your story" conversation. We talked about how we were both celebrating our 10 year anniversaries of living in Seattle, something we were both really proud of and don't want to change. I found out that he had come to the USA from Ethiopia and was absolutely in love with the city, it's laid back culture and the lifestyle that comes from living here. He then asked what I did. I told him I worked for RealNetworks. 

As soon as I said, "RealNetworks" he was instantly excited. I was honestly surprised at his enthusiasm. He told me that when he'd first arrived in this country he was given a computer. He said all he wanted to do was "listen to the internet". He didn't know how to do this, so he asked a friend to help him. His friend came and installed RealPlayer and it's audio and video components.  He said this experience changed his life. He was so amazed by what he could now do on his computer that he wanted everyone he knew to have a similar exciting discovery of what the internet could bring. He told friends and family with access to the internet all about the product. He's kept up to date with it's changes and updates and to this very day still swears by it. He was so stoked and excited about his passion for RealPlayer- I'd never seen anyone so excited about it before. And, it was so refreshing. 

We've battled over RealPlayer through the years. It's seen good times and bad. We've made tweaks and changes and ultimately we've tried to make it what you guys want it to be.  We've' made it what this cabbie wanted it to be. It's fun to be excited about something that really changed your online experience, and it was really cool for me to listen to his excitement.

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The Web Officially Rocks

You've heard the talk, now we're walking the walk. Rhapsody is bringing you music where you want it- this time on the web. We've already sweetend your Facebook experience and iLiked your web pages with your playlists. Now, we're bringing the music to the most popular spots: your web searches. It's the most innocent way to listen to music while you're at work.

Now, when you search for a music artist using the Yahoo! browser, you are able to play that artist's music while you search. Using Yahoo's FoxyTunes player, you can pick your favorite song and bring your search to life. Web surfers are able to pick from multiple songs from multiple albums available in the Rhapsody catalog of over 5 million songs. If they like what you hear, there is a "buy" link in the player that takes you directly to that album in the Rhapsody MP3 store. If users are interested in learning more about the artist, clicking on the artist's name or song title will take them to the artist's Yahoo! music page chock full of songs, videos, song lyrics and more. Users will be able to listen to 25 songs per month (with an available upgrade by subscribing to Rhapsody). People who already have a Rhapsody subscription will have unlimited plays. It's a whole new way to listen to the web and furthers Rhapsody's initiative to bring you Music Without Limits.







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Welcome Back, Listen.com



I'm an avid music fan. I come from a family where music runs through our veins and listening to The Doors while decorating the Christmas tree is completely normal. Growing up in Sarasota, Florida, I was fortunate enough to be ensconced in an odd and exciting little music scene.

It wasn't always easy to find out about the next ska show or punk rock festival happening, most likely, in Tampa. I used to scour the local papers, read community bulletin boards, and ask the second hand music store shop clerks if they had any insight as to up and coming local bands, or exciting events happening in sleepy Sarasota (and back then, the internet was a relatively new concept so no one knew it's musical potential).

If only I'd had something like the relaunched Listen.com to guide me, I wouldn't have spent hours creeping around in my mom's Buick listening for the hint of a live show. That's right, Listen.com is back. It's completely new and a really useful tool for lovers of all music genres. Featuring nine cities nationally (Seattle, Chicago, San Francisco, Charlotte, Atlanta, New York, Portland, L.A, Washington D.C, and holy crap-Tampa-Sarasota! Woot!), Listen.com aims to provide music fans with a centralized place to learn about, chat, and discover awesome local music. 

Playback of the local artist's music is available on Listen.com too, so you can decide if you're interested in discovering more of their music. Also available are free MP3s, local playlists and Rhapsody channels and videos. Future site expansions include more playlists, more Rhapsody channels, top local music charts and lists, media galleries and more. 

This would have made life in Sarasota so much easier.

Do you want Listen.com to feature your music scene? Let Listen.com know, by nominating your city!

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Anatomy of a Casual Game: Art and Music

In the third installment of my dissection of the making of a casual game I got  artsy with 3 of GameHouse's finest: Steve Van Horn, Sr. Director of PC Games, Andy McCulloch, Art Director, and Jesse Holt, King of One Liners Resident Sound Designer and Composer. Andy and Jesse are 2 of the team members who make these game really beautiful. This is their take on how to bring the art and sound of a casual game to reality.

When creating art for a game they basically they're either starting from an idea, which is almost like starting from scratch, or basing the art off of a design document, which greatly helps tie in graphics, music and theme. Regardless of whether they start from scratch or use a design document, a lot of brainstorming has to happen. They have a concept, but how can they take that concept and make it look and feel exceptional? They consider two things: What is hot on the market right now, and what could be a cool experimental path to take?  Within these two questions, they consider three crucial aspects of the game with which to form their ideas: game genre (i.e., a hidden object, word game), game characters, and game theme.

Different genres require different types of work. User interfaces must be simple, yet eye-catching, as there isn't a lot of real estate to work with. Hidden object games, such as any in the Little Shop series have a set of parameters that must be met. For example, the "levels" must be vibrant, eye catching, and clever, since the player is essentially staring hard at the screen for five minutes at a time. Color plays a major role in these games. Players rely on certain colors to jump out at them to help them solve the puzzles. The music that comes along with hidden object games has to be calm and thoughtful. It's important that the music not be stressful for the player. Little Shop Road Trip takes the theme of road tripping and really runs with the idea. The levels are based on certain geographic locations and the music is all based on the location of the level. 

Game characters have come a long way, and are really just beginning to have their day. It used to be that no one cared about a character, so they were essentially left out of a game. With the resurgence of casual gaming and it's major demographic being female, having a strong, relatable character is becoming more common. Much thought and effort goes into creating a character. At GameHouse, multiple artists will create a lead character and submit their ideas. This helps set features and even personality traits. Many current casual games feature strong women as the heroine (i.e Sally's Salon, Cake Mania, Delicious). The characters are supposed to be relatable, someone like you or maybe someone you know. GameHouse is lucky to have several women on staff who can help shape the characters and make them more life-like.

The theme of the game is ultimately going to decide how the art and music function. According to Steve, Andy and Jesse, a lot of psychology goes into creating the look, feel, and sound of a game. If it's a moody mystery game, the colors will be dark purple and blue, and the music and sound effects will all be haunting. If it's a mind-bending puzzle game the colors will be more ambient and the music and sound less distracting and more thought provoking. Time management games will have bright graphics and multiple characters- some likable, some not. It helps make the game feel real. The music has to go along with the rhythm of the game to keep it clickably pleasing.

Ultimately the creation of the look and feel of a game is an incredibly in-depth process. It takes an entire team to make the art come to life. Multiple people each submitting multiple ideas helps create the ultimate in detail for each game. With time, computers have adopted much better graphic capabilities and so the games are allowed to be much more graphically pleasing, which only enhances the gaming experience. So, the next time you play a casual game, pay attention to the characters, the sounds, the ambient background animations and know that someone had you in mind when they designed that game. 


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Rock Star Guide to the Galaxy: Aaron Lacrate

Installment #2 of Rock Star Guide to the Galaxy was posted recently on Rhapsody's Play blog. This time, Lauren Tabak profiles Baltimore hip hopper Aaron Lacrate. The videos follow Aaron around Baltimore's flea market on a hunt for forgotten records. We travel to neighbhorhoods of Lacrate's friends, and see the real Baltimore. We eat crab, go to clubs and are educated about where not to walk when you're alone.


Part II of the video can be seen here.

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